On Tuesday, October 27 we published a full page advertisement from a group that calls themselves the “U.S. Citizens Association.”
The content of the ad was highly critical of the Obama Administration, and indeed, the administrations of all Democratic Presidents back to President Jimmy Carter. If you did not read the ad, suffice it to say if you bleed Democrat Blue, you would probably have been offended at the claims made in the ad.
Several readers and at least one “Letter to the Editor” author read the ad and were incensed. In a classic case of “kill the messenger” the readers were angry that we published the ad, with one accusing us of selling out the newspaper for a “few pieces of silver.” I appreciate the reference to Judas Iscariot, but I have trouble likening the selling of advertising space to the betrayal of Jesus Christ.
The readers couldn’t seem to grasp that the advertisement they disagreed with was just that, an advertisement. The ad contained a plea for money to support their cause, and likely, similar advertisements. The method employed in this ad was to espouse opinions that would trigger like-minded individuals to send money to support the cause.
Hmmm. Does that sound like any other organization you know? Radio and television hosts, political parties, disease research foundations, community organizations and even churches from time to time use advertisements in an attempt to raise money. You don’t have to agree with the cause, and you certainly don’t have to send money, but should that preclude the organization from making the appeal?
Yes, we were paid to publish the ad. And yes, we would accept an ad from the opposition. We thought it was obvious, but for future reference, a disclaimer: “The opinions expressed by advertisers in The Telegraph do not necessarily reflect the opinions of the staff and management of the newspaper or its affiliated operations.”
And they probably don’t reflect the opinions of many of our readers either.



